The impact of customer service quality on customer satisfaction in Islamic banking

Abstract

Purpose

The purpose of this paper is to contribute to the Islamic banking literature by examining the impact of different factors of customer service quality on customer satisfaction.

Design/methodology/approach

The paper presents a model which is not frequently used in Islamic banking literature and shows relationships between six factors of customer service quality and customer satisfaction in the Islamic banking sector. Customers of five main Islamic banks are contributing in this study.

Findings

This paper demonstrates strong and positive relationships between the six main dimensions of customer service quality (Compliance, Assurance, Reliability, Tangibility, Empathy and Responsiveness) and customer satisfaction.

Research limitations/implications

The study may suffer from lack of generalization, as it is conducted in one country (Bahrain). It might also be useful to enlarge the study sample and include comparison between Islamic versus conventional banking with regard to service quality and customer satisfaction.

Practical implications

This paper can influence the current Islamic banks with regard to service quality with an ultimate aim of increasing customer satisfaction and retaining customers.

Originality/value

This study is one of the few that focus on effects of customer service quality dimensions on customer satisfaction in the Islamic banking sector. It reveals that, although customers pay special attention to Sharia’h laws (compliance) in their transactions with banks, the way services are delivered matters to them too.

Citation

Janahi, M.A. and Al Mubarak, M.M.S. (2017), "The impact of customer service quality on customer satisfaction in Islamic banking", Journal of Islamic Marketing, Vol. 8 No. 4, pp. 595-604. https://doi.org/10.1108/JIMA-07-2015-0049