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Improving partnership performance of BPJS Healthcare in Indonesia

Alifah Ratnawati (Universitas Islam Sultan Agung, Semarang, Indonesia)
Widodo Widodo (Universitas Islam Sultan Agung, Semarang, Indonesia)
Wahyono Wahyono (Universitas Negeri Semarang, Semarang, Indonesia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 21 April 2023

Issue publication date: 24 November 2023

132

Abstract

Purpose

This study aims to investigate and analyze how to improve the partnership performance of BPJS Healthcare in Indonesia. The authors developed a new construct called engagement religious compliance (ERC). The antecedents of ERC include partnership commitment, perceived benefit and communication quality. This study will examine how the regression relationship of the five constructs will be. Therefore, their influence in increasing the partnership performance of BPJS Healthcare will be known as well.

Design/methodology/approach

This study used a mixed method. Quantitatively, respondents comprised 88 leaders from 45 Islamic hospitals in collaboration with BPJS Healthcare in Central Java, Indonesia, selected through a census. Furthermore, the data collection technique of this study used a questionnaire and it will be then analyzed by using partial least squares-structural equation modeling. Then, qualitatively, the data collection technique used in-depth interviews and focus group discussions, whereas the data were analyzed by using the interpretivist approach.

Findings

The new ERC construct is proven to be able to improve the partnership performance of BPJS Healthcare in Indonesia. In addition to ERC, partnership performance can be increased through partnership commitment, perceived benefit and communication quality. ERC is proven to be a mediating variable in improving partnership performance.

Originality/value

This research used ERC, a variable that mediates the effect of partnership commitment, perceived benefit and communication quality on increasing partnership performance. ERC is a novelty proposed in this study because, to the best of the authors’ knowledge, it has not been discussed by any previous research.

Keywords

Acknowledgements

The author would like to express my special thanks of gratitude to respondents of this study and also Faculty of Economics, Universitas Islam Sultan Agung, Indonesia for the support, funding, and permission to conduct this study.

Citation

Ratnawati, A., Widodo, W. and Wahyono, W. (2023), "Improving partnership performance of BPJS Healthcare in Indonesia", Journal of Islamic Marketing, Vol. 14 No. 12, pp. 3247-3265. https://doi.org/10.1108/JIMA-05-2022-0135

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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