This paper aims to explore the relationship between integrity, reputation, trust on awqaf institution and intention to endow cash waqf.
Quantitative research using survey questionnaire was conducted. A total of 377 completed survey questionnaires were received and analyzed using structural equation modeling.
Findings show that integrity and reputation of awqaf institutions have direct impact on endowers’ trust on awqaf institution, which consequently lead to endowers’ intention to endow cash waqf.
This study provides practical information on how awqaf institutions could develop endowers’ trust on awqaf institutions, which will consequently increase the intention of endowers to endow cash waqf.
Abdul Shukor, S., Johari, F., Abd Wahab, K., Kefeli @ Zulkefli, Z., Ahmad, N., Haji Alias, M., Abdul Rahman, A., Mohd Orip, N.M., Ibrahim, P. and Abu-Hussin, M.F. (2019), "Trust on awqaf institutions: evidence from Malaysia", Journal of Islamic Marketing, Vol. 10 No. 2, pp. 511-524. https://doi.org/10.1108/JIMA-05-2017-0054
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