The nexus among innovation types, knowledge sharing, transformational leadership, and marketing performance in an emerging economy: An empirical study
Journal of Indian Business Research
ISSN: 1755-4195
Article publication date: 27 April 2020
Issue publication date: 10 December 2020
Abstract
Purpose
This paper aims to empirically examine the structural relationship between innovation types, transformational leadership (TL), knowledge sharing (KS) and marketing performance (MP) in small- and medium-sized enterprise (SME) service firms. The paper further investigates the extent to which TL and KS influence the relationship between innovation and MP and how such an effect could be managed for SME development.
Design/methodology/approach
Cross-sectional survey data are collected from 437 from SME service firms of an emerging economy with a fast-growing service sector. The quantitative methodologies were used in which partial least squares structural equation modeling with bootstrap procedures was adopted to test the hypotheses.
Findings
The findings suggest that Innovations have a significant effect on MP, TL has a moderating effect on the relationship and whiles KS mediates between innovation and MP. The study’s results indicate that these effects are robust in the firm’s marketplace.
Research limitations/implications
This study calls for future testing of the current framework in other economies and SME sectors such as manufacturing, which makes findings contextual.
Practical implications
For SME to remain competitive, this study deepens the effect of innovation on performance and as such managers/owners should consider the vital role of TL and KS as a predictor of the relationship between innovation and MP.
Social implications
The findings emphasize the critical role of KS and TL in the relationship between innovation types and MP SMEs in an emerging economy.
Originality/value
This current study contributes to the literature by assessing a valid model that describes concurrently the relationships between innovation types, TL, KS and MP. This is the first empirical study to focus on SME MP in relation to types of innovation, TL and KS in an emerging economy.
Keywords
Acknowledgements
Special Funds of the National Social Sciences Fund of China (18VSL038).
Citation
Afriyie, S., Du, J. and Ibn Musah, A.-A. (2020), "The nexus among innovation types, knowledge sharing, transformational leadership, and marketing performance in an emerging economy: An empirical study", Journal of Indian Business Research, Vol. 12 No. 4, pp. 529-548. https://doi.org/10.1108/JIBR-03-2019-0082
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited