This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.
This paper is an autobiography and intellectual history.
The author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.
This essay describes one person’s journey to becoming a marketing and consumption historian.
Witkowski, T.H. (2019), "Terrence H. Witkowski: the making of a marketing and consumption historian", Journal of Historical Research in Marketing, Vol. 11 No. 1, pp. 51-73. https://doi.org/10.1108/JHRM-11-2018-0055Download as .RIS
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