Terrence H. Witkowski: the making of a marketing and consumption historian
Journal of Historical Research in Marketing
ISSN: 1755-750X
Article publication date: 22 May 2019
Issue publication date: 11 July 2019
Abstract
Purpose
This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.
Design/methodology/approach
This paper is an autobiography and intellectual history.
Findings
The author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.
Originality/value
This essay describes one person’s journey to becoming a marketing and consumption historian.
Keywords
Citation
Witkowski, T.H. (2019), "Terrence H. Witkowski: the making of a marketing and consumption historian", Journal of Historical Research in Marketing, Vol. 11 No. 1, pp. 51-73. https://doi.org/10.1108/JHRM-11-2018-0055
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited