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“The advertising problem”: an Irish solution of 1910

Colum Kenny (School of Communications, Dublin City University, Dublin, Republic of Ireland)

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 11 February 2014




The aim of this paper is to discuss a unique and significant article about advertising that was published in Dublin in 1910.


The article, entitled “The advertising problem” (reproduced in its entirety in the Appendix) is analysed and contextualised.


It is demonstrated that at least some early Irish advertising practitioners had a reflexive understanding of the tools of marketing and advertising as used then in Ireland and abroad, and that their own use of such tools served not only manufacturers and other clients, but also the ideological project of an Irish-Ireland.


This analysis has a particular value in rebutting clearly any possible assumption that advertising and marketing practices in Ireland in the early twentieth century were simply “quaint”.



The author is grateful to the Editor of the Irish Marketing Review for permission to republish here such material as appeared in an earlier article by the author in that journal.


Kenny, C. (2014), "“The advertising problem”: an Irish solution of 1910", Journal of Historical Research in Marketing, Vol. 6 No. 1, pp. 116-130.



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