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“A dozen ideas to the minute”: Advertising women, advertising to women

Jennifer Scanlon (Bowdoin College, Brunswick, Maine, USA)

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 2 August 2013




This article aims to explore the work lives and contributions of a group of women employed at the J. Walter Thompson advertising agency in the early twentieth century.


Archival source material from the J. Walter Thompson Company archives at Duke University includes personnel files, advertising campaign reports, and meeting minutes. The archival work is placed in historical context.


The J. Walter Thompson Women's Editorial Department played a significant role in the development of advertising and in furthering women's opportunities as advertising professionals.


Advertising was one of the few male‐dominated professions open to women in the early years of the twentieth century. An exploration of these women's work experiences greatly enhances our understanding of the field, of women's roles as advertisers, and of women's roles as consumers.



Scanlon, J. (2013), "“A dozen ideas to the minute”: Advertising women, advertising to women", Journal of Historical Research in Marketing, Vol. 5 No. 3, pp. 273-290.



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Copyright © 2013, Emerald Group Publishing Limited

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