“A dozen ideas to the minute”: Advertising women, advertising to women

Abstract

Purpose

This article aims to explore the work lives and contributions of a group of women employed at the J. Walter Thompson advertising agency in the early twentieth century.

Design/methodology/approach

Archival source material from the J. Walter Thompson Company archives at Duke University includes personnel files, advertising campaign reports, and meeting minutes. The archival work is placed in historical context.

Findings

The J. Walter Thompson Women's Editorial Department played a significant role in the development of advertising and in furthering women's opportunities as advertising professionals.

Originality/value

Advertising was one of the few male‐dominated professions open to women in the early years of the twentieth century. An exploration of these women's work experiences greatly enhances our understanding of the field, of women's roles as advertisers, and of women's roles as consumers.

Citation

Scanlon, J. (2013), "“A dozen ideas to the minute”: Advertising women, advertising to women", Journal of Historical Research in Marketing, Vol. 5 No. 3, pp. 273-290. https://doi.org/10.1108/JHRM-01-2013-0002