To read this content please select one of the options below:

Past, present and future of luxury brands: a review and bibliometric analysis

Rehan Husain (Faculty of Management Studies and Research, Aligarh Muslim University, Aligarh, India)
Taab Ahmad Samad (Indian Institute of Management Kashipur, Kashipur, India)
Yusra Qamar (Indian Institute of Management Kashipur, Kashipur, India)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 27 August 2021

Issue publication date: 13 July 2022

2502

Abstract

Purpose

This study aims to identify the present research trends and streamline future research possibilities in luxury brands by a systematic review of the existing literature.

Design/methodology/approach

A portfolio of 552 articles published between 1996 and 2020 in the luxury brands domain is collected from the Scopus database and analyzed using an integrated approach comprising bibliometric and content analyses.

Findings

A comprehensive review of the available literature was done by identifying emerging topics, keywords and research themes. The study's findings indicate that the luxury brand is an exponentially growing theme; seven representative research clusters are identified and analyzed.

Originality/value

This study enriches the literature of luxury brand by presenting a holistic view of the academic literature using an integrated research methodology comprising bibliometric and content analysis techniques.

Keywords

Citation

Husain, R., Samad, T.A. and Qamar, Y. (2022), "Past, present and future of luxury brands: a review and bibliometric analysis", Journal of Fashion Marketing and Management, Vol. 26 No. 4, pp. 582-602. https://doi.org/10.1108/JFMM-02-2021-0046

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

Related articles