Chinese textile and apparel manufacturers' moral duty positions, goals and structures toward sustainability

Abstract

Purpose

Using the moral responsibility theory of corporate sustainability (MRCS) framework , the study examined Chinese textile and apparel (T&A) manufacturers' moral duty positions, goals and structures toward sustainability, with a goal of creating a spectrum of corporate sustainability (CS) performance.

Design/methodology/approach

An online survey method was employed to investigate participants' views on their companies' perceptions, goals and structures toward each of the listed sustainability-related activities.

Findings

The results showed that all participants expressed their companies have moral responsibilities toward some aspects of sustainability. Particularly, they viewed that their companies emphasize labor relations (LR) and righteous operation (RO) activities over environmental protection (EP) or public welfare involvement (PW) activities when fulfilling their sustainability responsibilities. After analyzing each response by following MRCS, 41 companies were categorized as occasionally sustainability corporations. The remaining 259 responses were categorized as consistently sustainability corporations in selective areas.

Originality/value

The study for the first time revealed the sustainability-related activities that most respondents in Chinese T&A manufacturing industry perceived as perfect or imperfect duties. Findings add knowledge to the area of corporate moral responsibility toward sustainability and show a spectrum of Chinese textile and apparel manufacturers' sustainability performance, empirically supporting MRCS.

Citation

Yang, N. and Ha-Brookshire, J.E. (2021), "Chinese textile and apparel manufacturers' moral duty positions, goals and structures toward sustainability", Journal of Fashion Marketing and Management, Vol. 25 No. 3, pp. 448-464. https://doi.org/10.1108/JFMM-01-2020-0001