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Moroccan family businesses professionalization: benefits and challenges

Badr Habba (LAREGO (laboratoire de recherche en gestion des organisations), Cadi Ayyad University, Marrakech, Morocco) (Chair of Moroccan Family Businesses, ESCA Ecole de Management, Casablanca, Morocco)
Azzeddine Allioui (Chair of Moroccan Family Businesses, ESCA Ecole de Management, Casablanca, Morocco)
Farah Farhane (LAREGO (laboratoire de recherche en gestion des organisations), Cadi Ayyad University, Marrakech, Morocco)

Journal of Family Business Management

ISSN: 2043-6238

Article publication date: 13 December 2022

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Abstract

Purpose

The purpose of this research is to study the influence of professionalization on Moroccan family businesses and the challenges that hinder its success.

Design/methodology/approach

The design is based on exploratory qualitative approach based on semi-directive interviews with 15 CEOs of unlisted Moroccan family businesses to gain a better understanding of CEOs' perceptions of management professionalization.

Findings

This research work gives rise to a result that professionalization helps family businesses cope with their competitive environment, improve the quality of strategic decisions and thus increase their performance. However, successful professionalization process requires certain cognitive, managerial, cultural and emotional skills that allow the overcoming of socio-emotional barriers and guarantee the efficacious implementation of change.

Practical implications

This paper guarantees the identification of the mechanisms to be put in place to overcome the challenges that prevent the success of this professionalization by implementing a new professional culture inspired by family values and standards while respecting the conditions of economic profitability.

Originality/value

The originality of this paper lies in the analysis of the influence of professionalization on the family businesses' in the Moroccan context and the proposal of professionalization tracks to align with market requirements and strengthen the competitiveness of the company. Thus, this paper guarantees the identification of the mechanisms to be put in place to overcome the challenges that prevent the success of this professionalization by implementing a new professional culture inspired by family values and standards while respecting the conditions of economic profitability.

Keywords

Citation

Habba, B., Allioui, A. and Farhane, F. (2022), "Moroccan family businesses professionalization: benefits and challenges", Journal of Family Business Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JFBM-10-2022-0125

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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