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What property attributes are important to UK university students in their online accommodation search?

Olayiwola Oladiran (Department of Urban Studies and Planning, The University of Sheffield, Sheffield, UK)
Adesola Sunmoni (Department of Economics, University of Reading, Reading, UK)
Saheed Ajayi (School of Built Environment, Engineering, and Computing, Leeds Beckett University – City Campus, Leeds, UK)
Jiarong Guo (SEED, The University of Manchester, Manchester, UK)
Muhammad Azeem Abbas (Birmingham Campus, University of Wales Trinity Saint David, Birmingham, UK)

Journal of European Real Estate Research

ISSN: 1753-9269

Article publication date: 6 July 2022

Issue publication date: 11 May 2023

256

Abstract

Purpose

This paper examines the categories of property attributes that are important to UK university students in their online accommodation search. It also analyses the volume of information displayed regarding the property attributes and explores the influence of some of the information provided on the attractiveness and by extension, the booking potential of the property.

Design/methodology/approach

The authors use data from an online student accommodation listing platform – student.com – which contain tangible and non-tangible property attributes, and the data are analysed using a hedonic regression model.

Findings

The results show that purpose-built student accommodation's (PBSA) tangible and intangible attributes are important to students in their online accommodation search, although, these attributes vary in impact. The study also reveals that failure to display key information of a PBSA may reduce the attractiveness of the property.

Originality/value

The empirical evidence on student accommodation ex ante preferences and choices is limited, particularly as it relates to online accommodation search in a UK context. The authors' approach to identify the application of the search theory to the student accommodation search process is particularly unique.

Keywords

Citation

Oladiran, O., Sunmoni, A., Ajayi, S., Guo, J. and Abbas, M.A. (2023), "What property attributes are important to UK university students in their online accommodation search?", Journal of European Real Estate Research, Vol. 16 No. 1, pp. 130-151. https://doi.org/10.1108/JERER-03-2021-0019

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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