Corrigendum

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 16 March 2015

Citation

, (2015), "Corrigendum", Journal of Consumer Marketing, Vol. 32 No. 2. https://doi.org/10.1108/JCM-03-2015-997

Publisher

:

Emerald Group Publishing Limited


Corrigendum

Article Type: Corrigendum From: Journal of Consumer Marketing, Volume 32, Issue 2

It has come to the attention of the publisher that “Examining world market segmentation and brand positioning strategies” by Salah S. Hassan and Stephen Craft, published in the Journal of Consumer Marketing, Volume 29, Issue 5, 2012, referenced but did not sufficiently reference the authors’ own earlier papers, “Linking global market segmentation decisions with strategic positioning options” by Salah S. Hassan and Stephen Craft, published in the Journal of Consumer Marketing, Volume 22, Issue 2, 2005 and “Understanding the new bases for global market segmentation” by Salah S. Hassan and Stephen Craft, published in the Journal of Consumer Marketing, Volume 20, Issue 5, 2003. The authors sincerely apologize for this oversight.

It has come to the attention of the publisher that “Linking global market segmentation decisions with strategic positioning options” by Salah S. Hassan and Stephen Craft, published in the Journal of Consumer Marketing, Volume 22, Issue 2, 2005 referenced but did not sufficiently reference the authors’ own earlier paper, “Understanding the new bases for global market segmentation” by Salah S. Hassan and Stephen Craft, published in the Journal of Consumer Marketing, Volume 20, Issue 5, 2003. The authors sincerely apologize for this oversight.