To read this content please select one of the options below:

Lifestyle Brands: A Guide to Aspirational Marketing

Joyce M. Wolburg (Diederich College of Communication, Marquette University, Milwaukee, Wisconsin, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 3 June 2014

Downloads

2519

Keywords

Citation

Joyce M. Wolburg (2014), "Lifestyle Brands: A Guide to Aspirational Marketing", Journal of Consumer Marketing, Vol. 31 No. 4, pp. 331-332. https://doi.org/10.1108/JCM-01-2014-0816

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

Related articles