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The hippogryphs on the 14th floor: the future of hybrid work

Peter Buell Hirsch (Department of Communication Studies, Baruch College, New York, New York, USA and the Ogilvy Consulting, Ogilvy & Mather, New York, New York, USA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 2 December 2022

Issue publication date: 2 January 2023




This study aims to examine how differing attitudes to flexible working pose new challenges to employers seeking to have workers return to the office.


This viewpoint reviews a range of opinion research studies to tease out points of tension and points of opportunity in how employers are handling flexing working postpandemic.


Analysis of the available research suggests that there are considerable disparities in the views of employers and employees, particularly white-collar workers on hybrid and flexible working. Based on these insights, this viewpoint suggests several ways in which employers will need to collaborate with workers to sustain robust corporate cultures and retain their best workers.


To the best of the author’s knowledge, there has been no comprehensive set of recommendations for how companies can handle the challenges they face in seeking to return their workers to centralized offices.



Hirsch, P.B. (2023), "The hippogryphs on the 14th floor: the future of hybrid work", Journal of Business Strategy, Vol. 44 No. 1, pp. 50-53.



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