Put it in writing: business strategy in brief
Dick Martin
(was Executive Vice President of Public Relations, Employee Communications, and Brand Management for the AT&T Corporation, Bedminster, New Jersey)
1816
Abstract
Purpose
To remind readers of the importance of communications in the design, approval, and implementation of business strategy.
Design/methodology/approach
Personal essay.
Findings
Communications is an essential element of strategy.
Originality/value
Personal viewpoint.
Keywords
Acknowledgements
The views in this perspective piece are the author's own. Emerald holds no liability over and accepts no responsibility for the opinions or views expressed within.
Citation
Martin, D. (2013), "Put it in writing: business strategy in brief", Journal of Business Strategy, Vol. 34 No. 6, pp. 40-42. https://doi.org/10.1108/JBS-07-2013-0062
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited