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Customer obsession – the springboard for a value creation strategy

Art T. Weinstein (Department of Marketing, Nova Southeastern University, Fort Lauderdale, Florida, USA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 11 October 2022

Issue publication date: 21 November 2023




Customer-obsessed organizations put customers first, create exceptional value and enhance business performance. This paper aims to offer a framework for implementing the customer obsession construct.


Using relevant customer value literature, syndicated research and a qualitative analysis, customer obsession insights are offered.


Customer-obsessed companies know their customers’ needs and engage with them to offer the best solutions. Four customer-centric stages are evaluated, and applications of customer obsession in the Now Economy are discussed.

Research limitations/implications

This analysis of customer obsession is largely conceptual and presents a case study in one metropolitan statistical area. Although the findings are insightful, it may not be representative of the US or global health-care market.

Practical implications

Strategic implications relate to a bias for action, types of business obsessions, values alignment and benchmarking. This paper features an in-depth case study on Baptist Health South Florida which assesses customer obsession using a customer value framework.


Customer obsession is a strategic mindset built upon strong leadership, a sound business culture and superior value. While critical to business success, there has been limited scholarly work in this area. This paper fills that gap by providing a managerial approach for understanding this key business priority.



The author thanks Abby Rappaport for background research on Baptist Health South Florida.


Weinstein, A.T. (2023), "Customer obsession – the springboard for a value creation strategy", Journal of Business Strategy, Vol. 44 No. 6, pp. 389-398.



Emerald Publishing Limited

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