This paper aims to explore various routes through firms can meet needs of the Bottom of the Pyramid (BoP) consumers in a socially responsible manner.
This is viewpoint paper based on evidences from archival sources.
The authors list possible and divergent answers to the following question: how to make innovations meaningful at BOP so that they can be acclaimed socially responsible for the BoP consumers.
Responsible innovation is yet unexplored part of business strategy especially in emerging markets. The authors throw light on this aspect.
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