Responsible innovation at the bottom of the pyramid
Article publication date: 15 May 2017
This paper aims to explore various routes through firms can meet needs of the Bottom of the Pyramid (BoP) consumers in a socially responsible manner.
This is viewpoint paper based on evidences from archival sources.
The authors list possible and divergent answers to the following question: how to make innovations meaningful at BOP so that they can be acclaimed socially responsible for the BoP consumers.
Responsible innovation is yet unexplored part of business strategy especially in emerging markets. The authors throw light on this aspect.
Agnihotri, A. (2017), "Responsible innovation at the bottom of the pyramid", Journal of Business Strategy, Vol. 38 No. 3, pp. 40-47. https://doi.org/10.1108/JBS-02-2016-0018
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