Foreign market learning: an integrative model of its antecedents, processes and outcomes
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 3 June 2019
Issue publication date: 7 October 2019
Abstract
Purpose
The purpose of this paper is to offer an integrative model of foreign market learning, including different learning processes, antecedents and outcomes.
Design/methodology/approach
The paper makes a critical review of the relevant literature, drawing on a keywords-based search of three major databases and a range of other published work for a broader perspective on the subject.
Findings
The resulting integrative model shows in a number of ways how companies can learn and benefit from differences in foreign markets and what results this can lead to.
Research limitations/implications
The sample of subject-specific contributions to the literature may have been insufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions.
Originality/value
The integrative model contributes to the literature on foreign market learning and innovation and serves as a basis for future studies and current management strategy.
Keywords
Acknowledgements
This paper forms part of a special section “Value innovation in practice: leveraging learning in distant contexts”, guest edited by Fredrik Nordin and Nishant Kumar.
The authors are grateful to Ali Yakhlef and Jan Löwstedt for their constructive comments on earlier versions of this paper.
Citation
Nordin, F. and Lindbergh, J. (2019), "Foreign market learning: an integrative model of its antecedents, processes and outcomes", Journal of Business & Industrial Marketing, Vol. 34 No. 6, pp. 1248-1258. https://doi.org/10.1108/JBIM-12-2018-0398
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited