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Foreign market learning: an integrative model of its antecedents, processes and outcomes

Fredrik Nordin (Stockholm Business School, Stockholm University, Stockholm, Sweden)
Jessica Lindbergh (Stockholm Business School, Stockholm University, Stockholm, Sweden)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 3 June 2019

Issue publication date: 7 October 2019




The purpose of this paper is to offer an integrative model of foreign market learning, including different learning processes, antecedents and outcomes.


The paper makes a critical review of the relevant literature, drawing on a keywords-based search of three major databases and a range of other published work for a broader perspective on the subject.


The resulting integrative model shows in a number of ways how companies can learn and benefit from differences in foreign markets and what results this can lead to.

Research limitations/implications

The sample of subject-specific contributions to the literature may have been insufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions.


The integrative model contributes to the literature on foreign market learning and innovation and serves as a basis for future studies and current management strategy.



This paper forms part of a special section “Value innovation in practice: leveraging learning in distant contexts”, guest edited by Fredrik Nordin and Nishant Kumar.

The authors are grateful to Ali Yakhlef and Jan Löwstedt for their constructive comments on earlier versions of this paper.


Nordin, F. and Lindbergh, J. (2019), "Foreign market learning: an integrative model of its antecedents, processes and outcomes", Journal of Business & Industrial Marketing, Vol. 34 No. 6, pp. 1248-1258.



Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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