Navigating global horizons: a review of export promotion and foreign market entry strategies for small and medium enterprises (SMEs)

Abstract

Purpose

This study aims to conduct a systematic review of the existing literature on export promotion and foreign market entry strategies for small and medium enterprises (SMEs).

Design/methodology/approach

This study incorporates systematic literature review by using bibliometric technique and content analysis of 195 scholarly papers published between 2000 and 2024 obtained from Scopus database, using the PRISMA principles and a methodological framework.

Findings

The use of quantitative analysis has shown dynamic patterns in publication trends, characterized by notable increases in recent years. These trends align with the changing dynamics of the global economy and shifting priorities in international commerce. The study reveals thematic frameworks using author collaboration analysis, word cloud visualizations and a thematic map, providing insights into a significant motor, niche and developing issues that shape the discussion on the international growth of SMEs.

Research limitations/implications

It offers significant insights that can benefit academics, policymakers and practitioners who are interested in understanding and navigating the intricate terrain of export promotion and market access strategies specifically tailored for small firms.

Originality/value

To the best of the authors’ knowledge, the study is the first of a kind that presents a systematic examination of the existing body of knowledge on the internationalization of SMEs.

Citation

Chopra, R., Bhardwaj, S., Baber, H. and Idris Sanusi, O. (2024), "Navigating global horizons: a review of export promotion and foreign market entry strategies for small and medium enterprises (SMEs)", Journal of Business & Industrial Marketing, Vol. 39 No. 12, pp. 2774-2790. https://doi.org/10.1108/JBIM-10-2023-0610