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Adapting accounting education to evolving business paradigm-an Indian perspective

Abhishek Nanjundaswamy (Department of Business Administration, Yenepoya (Deemed to be University), Mangalore, India)
M.S. Divyashree (Department of Commerce, Government First Grade College Uppinangady, Mangalore, India)
Neethu Suraj (Institute of Management and Commerce, Srinivas University, Mangalore, India)
Abhinandan Kulal (Department of Business Administration, Yenepoya (Deemed to be University), Mangalore, India)
Habeeb Ur Rahiman (Department of Business Administration, Kingdom University, Manama, Bahrain)
Rashmi Kodikal (Department of Business Administration, Graphic Era Deemed to be University, Dehradun, India)

Journal of Applied Research in Higher Education

ISSN: 2050-7003

Article publication date: 12 September 2024

89

Abstract

Purpose

This study examines the need for an accounting curriculum to evolve in response to the changing business landscape. Specifically, this study aims to explore the relationship between various market forces, the shifting dynamics of business, and the importance of adapting accounting education to these changes.

Design/methodology/approach

This study is a combination of both quantitative and qualitative research. A structured questionnaire was administered to 320 professionals to gather data, and the study employed descriptive analysis, one-sample t-tests, and structured equation modeling to analyze the relationship between the variables.

Findings

The findings reveal a strong correlation between business transformation and the imperative to adapt accounting education. This study emphasizes the significance of modifying accounting curricula to align with the current market trends. Furthermore, this study addresses the pressing concern of sustainability and the triple bottom line (TBL), advocating specialized education in sustainability accounting programs.

Research limitations/implications

Despite its contributions, this study acknowledges a limitation in its focus solely on the perceptions of professionals and academicians regarding the impact of business transformation on accounting education, without directly examining the prevailing accounting education system. Future research should address this limitation by undertaking a qualitative exploration of the actual accounting education landscape and market requirements.

Practical implications

The implications of the study span the theoretical, regulatory, environmental, and social domains, stressing the need for educational institutions, regulatory bodies, and industry to collaborate in shaping competent and future-ready accounting professionals. A systematic approach would validate and extend the findings of this study, providing deeper insights into the transformative processes necessary to enhance accounting education in response to evolving business landscapes and environmental dynamics.

Originality/value

The outcome of the study assists educational institutions and regulatory bodies in framing policies to adapt accounting education to the evolving business landscape by updating the accounting curriculum as per the changes in the market forces to make graduates relevant and competent.

Keywords

Acknowledgements

Swamy Koragajja in his blessings the research work has been completed and authors also thankful for the support of Master Likhesh in completion of this work.

Citation

Nanjundaswamy, A., Divyashree, M.S., Suraj, N., Kulal, A., Rahiman, H.U. and Kodikal, R. (2024), "Adapting accounting education to evolving business paradigm-an Indian perspective", Journal of Applied Research in Higher Education, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JARHE-04-2024-0202

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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