Predicting NFC-based mobile payments usage intention with perceived usefulness as mediator: a dual-stage PLS-SEM and NCA analysis

Abstract

Purpose

The increasing prevalence of mobile phones and the ease of cheaper Internet access have accelerated the growth of mobile-based payments in India. The study aims to identify must-have and should-have factors affecting consumers’ usage intention toward “Near-Field Communication (NFC)” based mobile payments.

Design/methodology/approach

The research integrates diffusion innovation theory and the technology acceptance model. Employing a mixed-methods approach, combining partial least square structural equation modeling and Necessary Condition Analysis (NCA). Thus, the study draws from qualitative interviews and a quantitative survey of 218 respondents.

Findings

The study results indicate that the relative advantage of NFC-based mobile payments over conventional payment modes and security concerns directly affect the intention to use it. However, complexity, transaction speed and ease of use do not affect the intention to use. Moreover, perceived usefulness mediates the relationship between complexity, relative advantage and transaction speed with the intention to use NFC-based mobile payments. Less complexity and ease of use, despite being insignificant determinants as per PLS-SEM, must be focused on as the NCA results indicate its necessity for future market growth.

Originality/value

This research addresses a significant gap by focusing on Indian consumers' intention to use NFC-based mobile payments, an area largely unexplored despite the global and availability of such services. The study distinguishes itself by examining factors influencing adoption within the nascent stage of mobile-based NFC payments in India, where digital growth and technology uptake are gradually unfolding.

Citation

Kumar, A., Mishra, S.K. and Saini, A. (2024), "Predicting NFC-based mobile payments usage intention with perceived usefulness as mediator: a dual-stage PLS-SEM and NCA analysis", Journal of Advances in Management Research, Vol. 21 No. 4, pp. 556-583. https://doi.org/10.1108/JAMR-12-2023-0374