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Factors affecting acceptance & use of ReWIND: Validating the extended unified theory of acceptance and use of technology

Pradeep Kumar Nair (Taylor's University, Subang Jaya, Malaysia)
Faizan Ali (Florida State University, Tallahassee, Florida, USA)
Lim Chee Leong (Integrated Teaching and Life-long Learning Centre at Taylor's (INTELLECT), Taylor's University, Subang Jaya, Malaysia)

Interactive Technology and Smart Education

ISSN: 1741-5659

Article publication date: 21 September 2015

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Abstract

Purpose

This study aims to explain the factors affecting students’ acceptance and usage of a lecture capture system (LCS) – ReWIND – in a Malaysian university based on the extended unified theory of acceptance and use of technology (UTAUT2) model. Technological advances have become an important feature of universities’ plans to improve the flexibility and accessibility in a learning and teaching environment. For private universities, which are market-driven, it is vital to assess if these technologies influence the perceptions and behaviour of their target beneficiaries.

Design/methodology/approach

The study is designed using a causal research design to examine the cause–effect relationship between the study variables. The study sample consists of 398 students selected via purposive sampling. Data are collected using a five-point Likert scale covering UTAUT2’s factors and variables featuring ReWIND’s acceptance and usage. Partial least squares-based structural equation modelling is used to analyse the data.

Findings

The findings show that performance expectancy, effort expectancy, social influence, facilitating conditions, price–value, hedonic motivation and habit have significant influence on students’ acceptance and usage of ReWIND.

Research limitations/implications

This research examines the factors affecting students’ acceptance and usage of ReWIND in a Malaysian university. The main limitation of this study is that it focuses only on the factors highlighted in the UTAUT2 model.

Practical implications

The results provide a useful framework to the universities for the successful implementation of student-friendly technologies such as ReWIND to enhance their learning experience.

Originality/value

Responding to the need of studies validating the UTAUT2 model in the adoption and use of different technologies, this study contributes to the literature by extending the UTAUT2 into the context of LCS at a private university in a developing country.

Keywords

Citation

Nair, P.K., Ali, F. and Leong, L.C. (2015), "Factors affecting acceptance & use of ReWIND: Validating the extended unified theory of acceptance and use of technology", Interactive Technology and Smart Education, Vol. 12 No. 3, pp. 183-201. https://doi.org/10.1108/ITSE-02-2015-0001

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited