To read this content please select one of the options below:

Understanding knowledge outcome improvement at the post-adoption stage in a virtual community

Shih-Wei Chou (National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan)
I.H. Hung (Center of General Education, Min-Hwei College of Health Care Management, Tainan, Taiwan)

Information Technology & People

ISSN: 0959-3845

Article publication date: 7 November 2016

686

Abstract

Purpose

The purpose of this paper is to solve the challenges in knowledge outcome (e.g. knowledge contribution, knowledge exploration) improvement at the post-adoption phase in the context of e-communities. This study develops a model by integrating dedication-constraint framework and self-presentation theory. The model proposes that knowledge outcomes at the post-adoption phase rely on relationship development between community members, conceptualized as commitment. The authors also hypothesize that members’ perceived online self-presentation quality, theorized as personal control and social influence, serves as the key means to motivate members’ commitment.

Design/methodology/approach

This study used survey instrument to collect data and adopted partial least squares to test the proposed hypotheses.

Findings

The results show that perceived online self-presentation quality positively affects relationship development, which in turn affects continuance intention for knowledge outcomes.

Research limitations/implications

This study expands the dedication-constraint framework by integrating the self-presentation theory. This study contributes new knowledge by proposing a model that delineates the relationship between online self-presentation quality, relationship development, and knowledge outcomes at the post-adoption stage.

Practical implications

This study shows that members’ perceived online self-presentation quality affects both affective commitment and calculative commitment, which in turn affect knowledge outcomes, suggesting the important role of the perceived quality in stimulating a member’s post-adoption reactions.

Originality/value

This study contributes to the research on post-adoption behavior in an e-community context by accounting for the influence of e-community features in self-presentation quality and dedication-constraint mechanisms on post-adoption phenomena.

Keywords

Citation

Chou, S.-W. and Hung, I.H. (2016), "Understanding knowledge outcome improvement at the post-adoption stage in a virtual community", Information Technology & People, Vol. 29 No. 4, pp. 774-806. https://doi.org/10.1108/ITP-05-2015-0121

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

Related articles