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The influence of technology affordance on addictive use in MMOGs: from the perspective of virtual-domain perfectionism

Yijing Xun (School of Management, University of Science and Technology of China, Hefei, China)
Xiabing Zheng (School of Public Affairs, University of Science and Technology of China, Hefei, China)
Matthew Lee (Department of Information Systems, City University of Hong Kong, Kowloon Tong, Hong Kong)
Feng Yang (School of Management, University of Science and Technology of China, Hefei, China)

Internet Research

ISSN: 1066-2243

Article publication date: 11 April 2023

Issue publication date: 19 March 2024

536

Abstract

Purpose

The rise and popularity of digitalization have made the addictive use in the virtual world more common, which has aroused wide attention from academia and public. Uncovering the underlying mechanism of addictive use is essential to address this serious issue.

Design/methodology/approach

By utilizing the context of massively multiplayer online games (MMOGs), this study developed virtual-domain perfectionism of seeking excellence and avoiding failure from the dual process model of perfectionism and identified four affordances in MMOGs from the perspective of technology affordance. The authors surveyed 302 valid samples in MMOGs to empirically test the research model.

Findings

The results demonstrate that two processes of virtual-domain perfectionism influence addictive use positively in MMOGs. Technology affordances perform as the antecedents of virtual-domain perfectionism and conduct distinct impacts in MMOGs. Specifically, affordances of interaction and identity are positively related to virtual-domain perfectionism, while achievement affordance is unrelated to virtual-domain perfectionism. Immersion affordance is positively related to virtual-domain perfectionism of seeking excellence and negatively associated with virtual-domain perfectionism of avoiding failure.

Originality/value

This study identified virtual-domain perfectionism and specific MMOGs affordances. The research model provides insights into addictive use in MMOGs by leveraging context and combining lenses. Research findings help elucidate the role of virtual-domain perfectionism on the addictive use from MMOGs affordances with the corresponding technical features.

Keywords

Acknowledgements

The authors would like to acknowledge the financial support from the National Natural Science Foundation of China (Nos. 71701195, 71991464, 71921001).

Citation

Xun, Y., Zheng, X., Lee, M. and Yang, F. (2024), "The influence of technology affordance on addictive use in MMOGs: from the perspective of virtual-domain perfectionism", Internet Research, Vol. 34 No. 2, pp. 631-664. https://doi.org/10.1108/INTR-08-2022-0646

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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