Technological knowledge and internationalization: evidence from India
International Marketing Review
ISSN: 0265-1335
Article publication date: 21 September 2021
Issue publication date: 1 June 2022
Abstract
Purpose
The authors combine institutional theory with resource-based theory to explain how emerging market firms (EMFs) manage their technological knowledge capital by venturing into international markets. The authors further explore the contingency effect of international marketing knowledge and competitive intensity in the home country in influencing technological knowledge capital and internationalization relationship.
Design/methodology/approach
The study employs multiple linear regression analysis using a dataset consisting of 326 Bombay Stock Exchange-listed A and B category stocks for a six-year period (2010–2016).
Findings
The study finds that with an increase in technological knowledge capital, the internationalization of Indian firms increases. Furthermore, international marketing knowledge and competitive intensity positively moderate this relationship.
Research limitations/implications
The study finds that with an increase in technological knowledge capital, the internationalization of Indian firms increases. Furthermore, international marketing knowledge and competitive intensity positively moderate this relationship.
Practical implications
The authors’ findings increase international marketing managers' awareness of how internationalization acts as a knowledge management tool for EMFs under the contingency effect of international marketing knowledge and competitive intensity.
Originality/value
The study provides novel insights into the technological knowledge capital management strategy by EMFs through internationalization and the role of international marketing knowledge and competitive intensity in increasing firms' ability to even better manage technological knowledge capital.
Keywords
Acknowledgements
The authors would like to thank the Editor-in-Chief, the Guest Editors, and the anonymous reviewers, for their in-depth comments and feedback, which helped us develop and shape the paper further.
Citation
Bhattacharya, S., Agnihotri, A., Yannopoulou, N. and Sakka, G. (2022), "Technological knowledge and internationalization: evidence from India", International Marketing Review, Vol. 39 No. 3, pp. 509-528. https://doi.org/10.1108/IMR-02-2021-0082
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited