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Motivations of enterprise social media feature set usage

Yuan Sun (School of Business Administration, Zhejiang Gongshang University, Hangzhou, China) (Zheshang Research Institute, Zhejiang Gongshang University, Hangzhou, China)
Mengjie Zhu (School of Business Administration, Zhejiang Gongshang University, Hangzhou, China)
Anand Jeyaraj (Raj Soin College of Business, Wright State University, Dayton, Ohio, USA)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 26 June 2020

Issue publication date: 18 July 2020

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Abstract

Purpose

Enterprise social media (ESM) are widely adopted in the organizations with the aim of improving employees' work performance. The purpose of this paper is to investigate the moderating effects of work context characteristics on the relationships between proactive motivations and usage behaviors of ESM communication and task collaboration feature sets.

Design/methodology/approach

Questionnaire surveys were used to gather data from 307 randomly chosen Chinese employees, who were also ESM users. The research model was examined using linear regression methods with the SPSS 24 software package.

Findings

The results indicate that work context characteristics (i.e. task interdependence and perceived organizational support) had significant moderating effects on the relationships between proactive motivations and usage behaviors.

Originality/value

By extending the model of proactive motivation to the ESM context, this study directly addresses how users can be energized to use ESM features.

Keywords

Acknowledgements

This work was supported by grants awarded by the National Natural Science Foundation of China (71772162), the Contemporary Business and Trade Research Center and the Collaborative Innovation Center of Contemporary Business and Trade Circulation System Construction of Zhejiang Gongshang University, the Special Funds Project for promoting the level of running local colleges and universities in Zhejiang Province (an interdisciplinary innovation team for building of the Internet and management change). This research is the achievement of New Key Specialized Think Tank of Zhejiang Province (The Zheshang Research Institute).

Citation

Sun, Y., Zhu, M. and Jeyaraj, A. (2020), "Motivations of enterprise social media feature set usage", Industrial Management & Data Systems, Vol. 120 No. 7, pp. 1421-1438. https://doi.org/10.1108/IMDS-12-2019-0647

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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