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Exploring donor's intention in charitable crowdfunding: intrinsic and extrinsic motivations

Yuangao Chen (School of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics, Hangzhou, China)
Ruyi Dai (School of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics, Hangzhou, China)
Lu Wang (School of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics, Hangzhou, China)
Shuiqing Yang (School of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics, Hangzhou, China)
Yixiao Li (School of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics, Hangzhou, China)
June Wei (Management and Management Information Systems, University of West Florida, Pensacola, Florida, USA)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 30 April 2021

Issue publication date: 5 July 2021

1742

Abstract

Purpose

This study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations.

Design/methodology/approach

Based on online survey data collected from 436 crowdfunding donors in China, this study follows a structural equation modeling analysis to test hypotheses.

Findings

The results indicate that perceived ease of use, perceived self-efficacy and social connection have positive effects on the donation intentions of backers through a combination of extrinsic and intrinsic motivations.

Originality/value

The findings shed light on various extrinsic and intrinsic motivations advancing knowledge of individual fund motivation in donation-based crowdfunding and provide guidelines for the development of donation-based crowdfunding theory and practice.

Keywords

Acknowledgements

This research was supported by Zhejiang Provincial Natural Science Foundation of China under Grant No. Y21G010040 and the National Natural Science Foundation of China under Grant No. 71801187.

Citation

Chen, Y., Dai, R., Wang, L., Yang, S., Li, Y. and Wei, J. (2021), "Exploring donor's intention in charitable crowdfunding: intrinsic and extrinsic motivations", Industrial Management & Data Systems, Vol. 121 No. 7, pp. 1664-1683. https://doi.org/10.1108/IMDS-11-2020-0631

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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