Exploring donor's intention in charitable crowdfunding: intrinsic and extrinsic motivations
Industrial Management & Data Systems
Article publication date: 30 April 2021
Issue publication date: 5 July 2021
This study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations.
Based on online survey data collected from 436 crowdfunding donors in China, this study follows a structural equation modeling analysis to test hypotheses.
The results indicate that perceived ease of use, perceived self-efficacy and social connection have positive effects on the donation intentions of backers through a combination of extrinsic and intrinsic motivations.
The findings shed light on various extrinsic and intrinsic motivations advancing knowledge of individual fund motivation in donation-based crowdfunding and provide guidelines for the development of donation-based crowdfunding theory and practice.
This research was supported by Zhejiang Provincial Natural Science Foundation of China under Grant No. Y21G010040 and the National Natural Science Foundation of China under Grant No. 71801187.
Chen, Y., Dai, R., Wang, L., Yang, S., Li, Y. and Wei, J. (2021), "Exploring donor's intention in charitable crowdfunding: intrinsic and extrinsic motivations", Industrial Management & Data Systems, Vol. 121 No. 7, pp. 1664-1683. https://doi.org/10.1108/IMDS-11-2020-0631
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