To read this content please select one of the options below:

Is UGC sentiment helpful for recommendation? An application of sentiment-based recommendation model

Mengyang Gao (School of Economics and Management, Beihang University, Beijing, China)
Jun Wang (School of Economics and Management, Beihang University, Beijing, China) (Beijing Key Lab Emergency Support Simulat Technol, Beijing, China)
Ou Liu (International Business School Suzhou, Xi’an Jiaotong-Liverpool University, Suzhou, China)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 16 February 2024

Issue publication date: 12 April 2024

224

Abstract

Purpose

Given the critical role of user-generated content (UGC) in e-commerce, exploring various aspects of UGC can aid in understanding user purchase intention and commodity recommendation. Therefore, this study investigates the impact of UGC on purchase decisions and proposes new recommendation models based on sentiment analysis, which are verified in Douban, one of the most popular UGC websites in China.

Design/methodology/approach

After verifying the relationship between various factors and product sales, this study proposes two models, collaborative filtering recommendation model based on sentiment (SCF) and hidden factors topics recommendation model based on sentiment (SHFT), by combining traditional collaborative filtering model (CF) and hidden factors topics model (HFT) with sentiment analysis.

Findings

The results indicate that sentiment significantly influences purchase intention. Furthermore, the proposed sentiment-based recommendation models outperform traditional CF and HFT in terms of mean absolute error (MAE) and root mean square error (RMSE). Moreover, the two models yield different outcomes for various product categories, providing actionable insights for organizers to implement more precise recommendation strategies.

Practical implications

The findings of this study advocate the incorporation of UGC sentimental factors into websites to heighten recommendation accuracy. Additionally, different recommendation strategies can be employed for different products types.

Originality/value

This study introduces a novel perspective to the recommendation algorithm field. It not only validates the impact of UGC sentiment on purchase intention but also evaluates the proposed models with real-world data. The study provides valuable insights for managerial decision-making aimed at enhancing recommendation systems.

Keywords

Acknowledgements

This research was supported in part by the National Natural Science Foundation of China (Grant No. 72171008) and by XJTLU Research Development Fund (RDF-23-01-020).

Citation

Gao, M., Wang, J. and Liu, O. (2024), "Is UGC sentiment helpful for recommendation? An application of sentiment-based recommendation model", Industrial Management & Data Systems, Vol. 124 No. 4, pp. 1356-1384. https://doi.org/10.1108/IMDS-05-2023-0335

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

Related articles