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Co-innovation platform affordances: Developing a conceptual model and measurement instrument

Kaveh Abhari (Department of Information Technology Management, University of Hawaii at Manoa, Honolulu, Hawaii, USA)
Elizabeth J. Davidson (Department of Information Technology Management, University of Hawaii at Manoa, Honolulu, Hawaii, USA)
Bo Xiao (Department of Information Technology Management, University of Hawaii at Manoa, Honolulu, Hawaii, USA)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 12 June 2017

Abstract

Purpose

The importance of co-innovation platforms has been well established, but a valid and reliable instrument to measure the affordances of these platforms for co-innovation behavior has not yet been reported in the literature. A robust, validated instrument to measure co-innovation platform affordances (PAs) will facilitate the conduct of studies across different platforms and contribute to enhanced understanding of co-innovation behaviors, outcomes, and platform design. The purpose of this paper is to conceptualize co-innovation PAs, develop a reliable measurement instrument capturing critical facets of co-innovation, namely ideation, collaboration, and communication, and validate the instrument.

Design/methodology/approach

The construct of PAs was conceptualized based on the findings from two case studies of co-innovation networks and the key characteristics of social mediating technology affordances. The measurement items newly developed via a case study underwent a two-round exploratory analysis to ensure face validity and content validity. The resulting instrument was subjected to a pilot study and a field study to establish the necessary reliability and validity.

Findings

The findings of the study reveal that co-innovation PAs have three distinctive components, namely ideation, collaboration, and communication. Furthermore, the results of the study suggest that PAs are most appropriately operationalized as a second-order construct comprising all three components. The empirical results from the field study show a high degree of confidence in both translation validity and criterion-related validity.

Originality/value

Drawing from co-innovation and affordances literature, this study develops and validates a general instrument to measure co-innovation PAs. The result is a reliable and parsimonious instrument with 12 items. The authors believe that the instrument can contribute significantly to future empirical investigations of co-innovation behavior on virtual platforms.

Keywords

Citation

Abhari, K., Davidson, E.J. and Xiao, B. (2017), "Co-innovation platform affordances: Developing a conceptual model and measurement instrument", Industrial Management & Data Systems, Vol. 117 No. 5, pp. 873-895. https://doi.org/10.1108/IMDS-05-2016-0156

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited