To read this content please select one of the options below:

The influence of organisation culture on E-commerce adoption

Ishan Senarathna (School of Information and Business Analytics, Deakin University, Melbourne, Australia)
Matthew Warren (School of Information and Business Analytics, Deakin University, Melbourne, Australia)
William Yeoh (School of Information and Business Analytics, Deakin University, Melbourne, Australia)
Scott Salzman (School of Information and Business Analytics, Deakin University, Melbourne, Australia)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 5 August 2014

9629

Abstract

Purpose

The purpose of this paper is to empirically examine the influence of different organisational cultures on e-commerce adoption maturity in small- and medium-sized enterprises (SMEs).

Design/methodology/approach

The data for this study were gathered using postal survey questionnaire and analysed using quantitative analysis methods.

Findings

The result indicates a positive correlation between adhocracy culture and e-commerce adoption. However, those firms with hierarchy cultural characteristics indicate a negative correlation in relation to e-commerce adoption. The organisational culture differences explain these issues.

Research limitations/implications

The analysis is conducted in a single country (i.e. Sri Lanka). Initial findings provide a basis for further research in other country.

Practical implications

This research reveals the significance of organisational culture and how it influences e-commerce adoption maturity, both positively and negatively. The research findings are useful for SMEs that are planning or are in the process of implementing or reviewing their e-commerce, as well as for SMEs policy makers and business support community that engaged with e-commerce initiatives.

Originality/value

This study is the first to research the influence of different types of organisational cultures on e-commerce adoption maturity. It fills the research gap by advancing the understanding between the association of organisation cultures and e-commerce adoption.

Keywords

Acknowledgements

An earlier version of this paper appeared in the Proceedings of 24th Australasian Conference on Information Systems, ACIS 2013 as: Senarathna, Ishan, Warren, Matthew, Yeoh, William and Salzman, Scott (2013), “An Empirical Study of the Influence of Different Organisation Cultures on E-Commerce Adoption Maturity”, in unknown (Ed.), Proceedings of the 24th Australasian Conference on Information Systems; ACIS 2013, RMIT, Melbourne, Vic., pp. 1-10”.

Citation

Senarathna, I., Warren, M., Yeoh, W. and Salzman, S. (2014), "The influence of organisation culture on E-commerce adoption", Industrial Management & Data Systems, Vol. 114 No. 7, pp. 1007-1021. https://doi.org/10.1108/IMDS-03-2014-0076

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

Related articles