Key research topics likely to generate Australian and other wine producer countries’ support during the period 2020-2030

Abstract

Purpose

The purpose of this paper is to present seven mega-topics wine business researchers could collaborate on to help the global wine industry better cope with changes occurring across the world.

Design/methodology/approach

The first six of these topics emerged at a strategy planning session held in Australia in July 2019, and one more topic of concern was decided to be added that will help wine business researchers better model wine buying/wine tourism behaviour.

Findings

The seven topic areas are profitability and sustainability of different wine business models; interrelated risk and opportunities in the wine supply chain; how to stimulate innovation; managing growing social pressure and social license; building regional resilience and managing local growth; conducting research in emerging markets and how to measure the impact of marketing activities there; and accounting for infrequent and non-wine alcohol buyers in research.

Originality/value

Academics in wine business (and other areas) often pursue research of personal interest and convenience. However, this behaviour has often led to the accusation, particularly from industry, that this research does not really provide answers to the questions that really matter to industry. This viewpoint provides an industry-generated set of big picture research areas that have both academic and practical value.

Citation

Lockshin, L. and Corsi, A.M. (2020), "Key research topics likely to generate Australian and other wine producer countries’ support during the period 2020-2030", International Journal of Wine Business Research, Vol. 32 No. 4, pp. 493-502. https://doi.org/10.1108/IJWBR-01-2020-0004