Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions
International Journal of Tourism Cities
ISSN: 2056-5607
Article publication date: 19 September 2019
Issue publication date: 9 June 2020
Abstract
Purpose
There is a substantial body of the literature on the role of destination image in tourist’s future behavior, however, the majority of these studies were conducted in “Sun-and-Sand” destinations, and only a few studies have addressed this research topic in “Historical-and-Cultural” destinations context. The purpose of this paper is to fill this gap by investigating the impact of Egypt’s perceived destination image – as one of the most famous cultural and historical destinations in the global tourism arena – and tourist satisfaction on tourists’ future behavioral intentions.
Design/methodology/approach
The study adopted a mixed methodology (a combination of survey questionnaire based on a quota sample from 400 tourists, as well as semi-structured interviews with tourists from different nationalities). Data were analyzed using exploratory factor analyses, confirmatory factor analysis and structural equation modeling.
Findings
The results related to the impact of the perceived destination image are discussed. Also, some practical implications related to destination management organizations are highlighted.
Originality/value
The study contributes theoretically and empirically to destination image literature, by improving the understanding of the multi-dimensional nature of destination image and its impact on revisit intention and word-of-mouth recommendation. Also, it helps in guiding Egypt’s destination image management activities to rebuild Egypt’s image as a safe destination for all the world’s travelers.
Keywords
Citation
Ragab, H., Mahrous, A.A. and Ghoneim, A. (2020), "Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions", International Journal of Tourism Cities, Vol. 6 No. 2, pp. 449-466. https://doi.org/10.1108/IJTC-12-2018-0105
Publisher
:Emerald Publishing Limited
Copyright © 2019, International Tourism Studies Association