Top rights fees rising - opportunities at the bottom?
Michel Desbordes
(Université Paris-Saclay, France)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 April 2015
53
Citation
Desbordes, M. (2015), "Top rights fees rising - opportunities at the bottom?", International Journal of Sports Marketing and Sponsorship, Vol. 16 No. 3, pp. 1-1. https://doi.org/10.1108/IJSMS-16-03-2015-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 by Winthrop Publications Limited