Caught between a base and a foot place: the first year of operation of the Indian Premier League
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 January 2011
Abstract
The cricket Indian Premier League (IPL) was set up in late 2007 and played for the first time in 2008. The IPL is probably the first time in the history of professional team sport that an Asian league has become stronger than a European one. This paper examines the IPL's first year of operation, comparing its organisation with Major League Baseball and the English Football League. The paper concludes that the IPL has more in common with Major League Baseball, although it has, in some respects, proved more flexible than both in its mode of operation.
Keywords
Citation
Pritchard, A. (2011), "Caught between a base and a foot place: the first year of operation of the Indian Premier League", International Journal of Sports Marketing and Sponsorship, Vol. 12 No. 2, pp. 52-65. https://doi.org/10.1108/IJSMS-12-02-2011-B006
Publisher
:Emerald Group Publishing Limited
Copyright © 2011 by Winthrop Publications Limited