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Exploring SI and EI of Olympic sports tourists: does trip purpose matter?

Kyriaki (Kiki) Kaplanidou (Assistant Professor, Department of Tourism, Recreation and Sport Management, University of Florida, 190A Florida Gym, PO Box 118208, Gainesville 32611-8208, United States)
Mark E Havitz (Professor and Department Chair, Department of Recreation and Leisure Studies, University of Waterloo, Ontario, Canada)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 July 2010

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Abstract

Situational involvement (SI) and enduring involvement (EI) are important predictors of spectator sports tourist behaviours. For this study, onsite and web surveys were utilised to help understand how SI and EI levels, with both event and destination, may vary according to the primary and secondary trip purpose of a spectator sports tourist. Results revealed differences between the two groups only within certain aspects of SI and EI with the destination.

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Citation

Kaplanidou, K.(K). and Havitz, M.E. (2010), "Exploring SI and EI of Olympic sports tourists: does trip purpose matter?", International Journal of Sports Marketing and Sponsorship, Vol. 11 No. 4, pp. 74-89. https://doi.org/10.1108/IJSMS-11-04-2010-B006

Publisher

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Emerald Group Publishing Limited

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