Exploring SI and EI of Olympic sports tourists: does trip purpose matter?
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 July 2010
Abstract
Situational involvement (SI) and enduring involvement (EI) are important predictors of spectator sports tourist behaviours. For this study, onsite and web surveys were utilised to help understand how SI and EI levels, with both event and destination, may vary according to the primary and secondary trip purpose of a spectator sports tourist. Results revealed differences between the two groups only within certain aspects of SI and EI with the destination.
Keywords
Citation
Kaplanidou, K.(K). and Havitz, M.E. (2010), "Exploring SI and EI of Olympic sports tourists: does trip purpose matter?", International Journal of Sports Marketing and Sponsorship, Vol. 11 No. 4, pp. 74-89. https://doi.org/10.1108/IJSMS-11-04-2010-B006
Publisher
:Emerald Group Publishing Limited
Copyright © 2010 by Winthrop Publications Limited