Selling the Five Rings The International Olympic Committee and the Rise of Olympic Commercialism
Reviewed by
John Beech
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2007
108
Citation
Beech, J. (2007), "Selling the Five Rings The International Olympic Committee and the Rise of Olympic Commercialism", International Journal of Sports Marketing and Sponsorship, Vol. 9 No. 1, pp. 57-58. https://doi.org/10.1108/IJSMS-09-01-2007-B008
Publisher
:Emerald Group Publishing Limited
Copyright © 2007 by Winthrop Publications Limited