Great Brand Stories: Arsenal Winning together: the story of the Arsenal brand
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 January 2007
85
Citation
Simmons, J. and Simmons, M. (2007), "Great Brand Stories: Arsenal Winning together: the story of the Arsenal brand", International Journal of Sports Marketing and Sponsorship, Vol. 8 No. 2, pp. 84-85. https://doi.org/10.1108/IJSMS-08-02-2007-B008
Publisher
:Emerald Group Publishing Limited
Copyright © 2007 by Winthrop Publications Limited