New directions for marketing in football

By Guest Editor Professor Michel Desbordes (ISC Business School, Paris & University of Strasbourg, France)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 March 2006

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Citation

Desbordes, M. (2006), "New directions for marketing in football", International Journal of Sports Marketing and Sponsorship, Vol. 7 No. 3, pp. 1-2. https://doi.org/10.1108/IJSMS-07-03-2006-B001

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Emerald Group Publishing Limited

Copyright © 2006 by Winthrop Publications Limited

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