Satisfaction as a predictor of football club members' intentions
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2005
Abstract
A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest influence on the satisfaction of members and their intentions regarding future membership.
Keywords
Citation
McDonald, H. and Shaw, R.N. (2005), "Satisfaction as a predictor of football club members' intentions", International Journal of Sports Marketing and Sponsorship, Vol. 7 No. 1, pp. 75-81. https://doi.org/10.1108/IJSMS-07-01-2005-B012
Publisher
:Emerald Group Publishing Limited
Copyright © 2005 by Winthrop Publications Limited