Measuring the Impact of Sponsorship
Martin Horn
(DDB Worldwide, 200 E. Randolph, Chicago, Illinois 60091, USA)
Karen Baker
(DDB Worldwide, 200 E. Randolph, Chicago, Illinois 60091, USA)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 September 1999
373
Keywords
Citation
Horn, M. and Baker, K. (1999), "Measuring the Impact of Sponsorship", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 3, pp. 72-77. https://doi.org/10.1108/IJSMS-01-03-1999-B006
Publisher
:Emerald Group Publishing Limited
Copyright © 1999 by Winthrop Publications Limited