Sponsorship in North America: A Survey of Sport Executives
David K. Stotlar
(School of Kinesiology Phys. Ed University of Northern Colorado Greeley Colorado, 8063 US)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 March 1999
133
Keywords
Citation
Stotlar, D.K. (1999), "Sponsorship in North America: A Survey of Sport Executives", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 1, pp. 68-81. https://doi.org/10.1108/IJSMS-01-01-1999-B007
Publisher
:Emerald Group Publishing Limited
Copyright © 1999 by Winthrop Publications Limited