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The impact of retailers' indoor environmental quality on consumer purchase decision

Van Thac Dang (Department of Business Administration, Business School, Shantou University, Shantou, China)
Ninh Nguyen (Department of Economics, Finance and Marketing, La Trobe Business School, La Trobe University, Melbourne, Australia) (Asia Pacific College of Business and Law, Charles Darwin University, Darwin, Australia)
Jianming Wang (School of Business Administration, Zhejiang University of Finance and Economics, Hangzhou, China)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 26 January 2021

Issue publication date: 8 June 2021

1344

Abstract

Purpose

A review of 67 articles in the indoor environmental quality (IEQ) literature published from 2010 to 2020 reveals that none of prior studies have determined the IEQ of physical retailers and its impact on consumers. To fill such a gap, this study investigates the influence of physical retailers' IEQ on consumer purchase intention. The mediating roles of hedonic experience and perceived brand value (PBV) in this relationship are also determined. Furthermore, the moderating effect of perceived service quality (PSQ) on the link between physical retailers' IEQ and PBV is clarified in this study.

Design/methodology/approach

This study uses structural equation modeling (SEM) to analyze a sample data of 996 consumers in China.

Findings

Results show that physical retailers' IEQ has a positive impact on consumer purchase intention. Hedonic experience mediates the link between IEQ and purchase intention. PBV also mediates the relationship between IEQ and purchase intention and that between hedonic experience and purchase intention. In addition, PSQ moderates the relationship between IEQ and PBV.

Originality/value

To the best of the authors’ knowledge, this study is the first to determine the impact of IEQ on consumers in the physical retailer context. Specifically, this study enriches our knowledge about the relationship between physical retailers' IEQ and consumer purchase intention with the mediating and moderating mechanisms of hedonic experience, PBV and PSQ. The findings fill the research gaps in the IEQ literature that has ignored the impact of IEQ on consumers' perception and behavioral intention in the physical retailer context. Furthermore, this research provides evidence for retailer managers to understand and improve physical stores' IEQ.

Keywords

Acknowledgements

Funding: Key Project of The National Social Science Fund of China (18AZD015).

Citation

Dang, V.T., Nguyen, N. and Wang, J. (2021), "The impact of retailers' indoor environmental quality on consumer purchase decision", International Journal of Retail & Distribution Management, Vol. 49 No. 6, pp. 772-794. https://doi.org/10.1108/IJRDM-04-2020-0130

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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