The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty
International Journal of Quality and Service Sciences
ISSN: 1756-669X
Article publication date: 20 March 2017
Abstract
Purpose
This study aims to empirically analyse the determinants of airline passenger loyalty in the high-frills Indonesian airline industry. The interrelationships among passenger loyalty, customer engagement, customer satisfaction, brand image, perceived value and service quality are identified and discussed.
Design/methodology/approach
The perceptions of 250 Indonesian airline passengers were used to examine the interrelationships among the constructs. The data set was analysed using confirmatory factor analysis and structural equation modelling.
Findings
The empirical results demonstrate that customer engagement has the most influential effect on passenger loyalty, followed by customer satisfaction. Customer satisfaction has the largest total effect on customer engagement. Service quality, perceived value and customer satisfaction also indirectly affect customer loyalty through mediation.
Originality/value
The integration of the customer engagement construct with the other important marketing constructs comprehensively explains the role of customer engagement on customer loyalty. The effects of the important marketing constructs on customer loyalty are not only explained in the direct relationships but also in indirect relationships through mediation.
Keywords
Citation
Hapsari, R., Clemes, M.D. and Dean, D. (2017), "The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty", International Journal of Quality and Service Sciences, Vol. 9 No. 1, pp. 21-40. https://doi.org/10.1108/IJQSS-07-2016-0048
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited