International Journal of Quality and Service Sciences
Issue(s) available: 56 – From Volume: 1 Issue: 1, to Volume: 16 Issue: 1
Subject:
Can gamified e-service quality improve customer value co-creation and relationship quality in e-retailing?
Reihaneh Alsadat Tabaeeian, Majid Mohammad Shafiee, Azarnoush AnsariThis paper aims to investigate the effect of gamified e-service quality (GE-SQ) on customer value co-creation, relationship quality and purchase intention in e-retailing.
18
ISSN:
1756-669XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Su Mi Dahlgaard-Park