International Journal of Quality and Service Sciences
Issue(s) available: 57 – From Volume: 1 Issue: 1, to Volume: 16 Issue: 2
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Volume 2
Behavioural intention to adopt mobile wallets at the bottom of the pyramid: a developing economy perspective
Sumit Sodhay, Lalit Mohan Kathuria, Tanveen Kaur, Gurpreet KaurThe study aims to investigate the factors influencing the behavioural intention of bottom-of-the-pyramid (BOP) consumers in developing economies, such as India, to adopt mobile…
84
ISSN:
1756-669XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Riadh Ladhari