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A fuzzy QFD approach to prioritize capabilities and enablers of organizational agility based on its drivers: a case study

Marzieh Abbaszadeh (Department of Industrial Engineering, Najafabad Branch, Islamic Azad University, Najafabad, Iran)
Hadi Shirouyehzad (Department of Industrial Engineering, Najafabad Branch, Islamic Azad University, Najafabad, Iran)
Milad Asadpour (Department of Business Analytics and Applied Economics, School of Business and Management, Queen Mary University of London, London, UK) (School of Fine Arts and Music, Khaghani Campus, Esfahan, Iran)

International Journal of Quality & Reliability Management

ISSN: 0265-671X

Article publication date: 23 December 2022

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Abstract

Purpose

The purpose of this paper is to present a fuzzy Quality Function Deployment (QFD)-based approach for identifying and prioritizing organizational agility (OA) capabilities and enablers based on its drivers.

Design/methodology/approach

First, several models for agility drivers (ADs), agility capabilities (ACs) and agility enablers (AEs) are reviewed and ranked, and the best for each one is selected. Second, ADs’ indexes are weighted by using experts’ comments and fuzzy numbers. Finally, by using a proposed fuzzy QFD approach, ACs and AEs are prioritized. In addition, the proposed approach has been examined within a real case study, Golnoor Company in Esfahan, Iran.

Findings

Results reveal that among ADs’ criteria, “Changes in competition criteria” have the highest weights for the case study. In addition, “Leadership in the use of current technology” and “Knowledge management” have been ranked as the first place among ACs and AEs, respectively.

Originality/value

After conducting a comprehensive literature review, the authors did not find any particular framework, which consider AEs and ACs based on ADs simultaneously. Accordingly, the authors’ main novelty is proposing a fuzzy QFD to prioritize the OA capabilities and enablers based on its drivers.

Keywords

Citation

Abbaszadeh, M., Shirouyehzad, H. and Asadpour, M. (2022), "A fuzzy QFD approach to prioritize capabilities and enablers of organizational agility based on its drivers: a case study", International Journal of Quality & Reliability Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJQRM-09-2021-0323

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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