Electronic service quality (e-SQ) measurement: a cross-functional review
International Journal of Quality & Reliability Management
ISSN: 0265-671X
Article publication date: 12 November 2021
Issue publication date: 17 January 2023
Abstract
Purpose
Although comprehensive work has been conducted in several scholarly journals in electronic service quality (e-SQ) measurement, there has been no cross-functional review of these studies. The majority of the review studies focus on e-SQ assessment in the field of electronic retail. This paper explores and synthesizes e-SQ evaluation work across the various functional domains in the last two decades and maps critical methodological challenges. It further classifies the dimensions used by researchers in six broad categories for better comprehension.
Design/methodology/approach
To analyze and appreciate past e-SQ measurement research, a content assessment of the 50 most relevant research papers from various functional domains drawn from prestigious repositories was undertaken.
Findings
The results indicate shortcomings noticed in methodological issues in the e-SQ measurement research like research approaches, data analysis procedures, sampling methods, generation and purification of items, validity and reliability assessment, and dimensionality analysis. It further reveals that though e-SQ is multi-dimensional and context-specific, dimensions like content/information quality, website design, ease of use/usability, efficiency, security/and privacy, responsiveness, reliability, customer service, trust and fulfillment have been consistently cited in the reviewed studies across the various functional domains.
Originality/value
An assessment of 50 publications over the past 2 decades identifies key areas of concern in the existing research on e-SQ measurement in various functional domains for scholars and professionals. This study also provides a unique categorization of e-SQ dimensions used in various functional domains and has the potential to guide future research.
Keywords
Citation
Nandankar, S., Sachan, A., Mukherjee, A. and Adhikari, A. (2023), "Electronic service quality (e-SQ) measurement: a cross-functional review", International Journal of Quality & Reliability Management, Vol. 40 No. 1, pp. 148-168. https://doi.org/10.1108/IJQRM-05-2021-0153
Publisher
:Emerald Publishing Limited
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