Social innovation model for business performance and innovation
International Journal of Productivity and Performance Management
ISSN: 1741-0401
Article publication date: 8 February 2016
Abstract
Purpose
The purpose of this paper is to develop a social innovation model and understand the levels of communication of different social actors at different points of a social innovation project (at Hewlett Packard). The paper also looks into the effect of communication networks and power of words in social interaction in social innovation projects.
Design/methodology/approach
The paper defines social innovation in the first part and how it differs from social entrepreneurship, corporate social responsibility and social business. The research focusses on the data available through the internet and the papers and articles related to social innovation experience of technology companies. A content analysis of the terminology that is used for social innovation projects during innovation process and the articles published will be the primary source for data analysis in the study.
Findings
The study did illuminate the power of certain words that are repeatedly used in e-mails and articles, related to the social innovation which can give researchers an idea about the power of words in social innovation.
Research limitations/implications
It is important for human resource managers and innovation leaders to look at innovation from the social motivational process and more strategic perspective rather than just from the science and technology perspective. The study concludes with the development of a model and partnership communication analysis for successful social innovation projects.
Originality/value
The research will add value to the area of social innovation by looking into the importance of concepts and words used in social innovation. The study is looking into a new perspective of social marketing which is the power of words in a social innovation project.
Keywords
Citation
Salim Saji, B. and Ellingstad, P. (2016), "Social innovation model for business performance and innovation", International Journal of Productivity and Performance Management, Vol. 65 No. 2, pp. 256-274. https://doi.org/10.1108/IJPPM-10-2015-0147
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited