To read this content please select one of the options below:

The promulgation of group purchasing organizations into the healthcare sector in India

Md Kamal Hossain (School of Management, NITR, Rourkela, India)
Vikas Thakur (School of Management, NITR, Rourkela, India)

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Article publication date: 18 October 2023

Issue publication date: 15 February 2024

69

Abstract

Purpose

The promulgation of group purchasing organizations (GPOs) into the healthcare (HC) sector is an invaluable procurement strategy to manage the suppliers effectively. This study aims to identify and prioritize the factors of integrating GPOs into the HC sector on the perspectives of the developing countries such as India.

Design/methodology/approach

The factors are identified from current literature exploration, experts’ support and experience surveys. The factors are scrutinized and shortlisted using the Delphi technique and analysed further using the best-worst model method.

Findings

The findings of the study highlight the cost reduction, fair distribution of savings and healthcare supply chain (HCSC) data standardization among others to be the most prioritized drivers. The consulting services provided by GPOs including training and development as a result of high competitiveness in the HC market has been prioritized the least.

Practical implications

The study bears some important implications for decision and policymakers. The managers should consider factors, namely, cost reduction, fair distribution of savings and HCSC data standardization on a priority basis that acts as motivation for the HC providers to join the GPOs.

Originality/value

The study provides valuable insights for HC providers to participate in the GPOs for cost savings and enhance the performances.

Keywords

Citation

Hossain, M.K. and Thakur, V. (2024), "The promulgation of group purchasing organizations into the healthcare sector in India", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 18 No. 1, pp. 86-101. https://doi.org/10.1108/IJPHM-12-2022-0108

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

Related articles