International Journal of Pharmaceutical and Healthcare Marketing
Issue(s) available: 59 – From Volume: 1 Issue: 1, to Volume: 15 Issue: 3
Volume 13
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Issue 3 2019
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Volume 1
Research and development efforts in Indian pharmaceutical industry: How much does it matter?
Avinash Shivdas, Sougata RayThe economic value generated by a firm is determined by the efficient management of its resources within a given business environment. The Indian pharmaceutical industry…
Branded vs. Generic drugs: the role of self-perceived seriousness of disease
Andrea Sestino, Cesare AmatulliThis study aims at exploring the role of perceived disease seriousness in consumers’ preference for generic versus branded drugs, by shedding light on new factors…
Moderating effect of gender on adoption of digital health consultation: a patient perspective study
Ajitabh Dash, Anjan Kumar SahooThe purpose of this paper is to understand the factors influencing the adoption decision of patients towards digital consultation in India with gender as a moderating…
Maslow’s theory for preventive healthcare in India – a content analysis approach
Komal ChopraThe purpose of the study was to apply Maslow’s hierarchy of needs to understand consumer motivation for preventive health care in India using content analysis.
Examining the effect of servicescape, perceived service quality and emotional satisfaction on hospital image
Manik Batra, Udita TanejaEmotions have been extensively studied in hedonic service sectors but not in utilitarian service sectors. This study aims to address this gap by examining how hospitals 
Culture and attitudes towards contraception of women in subsistence markets: the role of values and social axioms
Divaries Cosmas Jaravaza, Fanny SarucheraThe purpose of this paper is to investigate the effects of culture on attitudes to contraception by rural-based women in a developing economy.
Resisting stigma and evaluating realism in a direct-to-consumer advertisement for psychiatric drugs
Tara WalkerThis study aims to examine how experience with mental illness influences perceptions of stigma and realism in a specific direct-to-consumer advertisement (DTCA) for…
A holistic framework for patient experience: 5P model
Ayse Bengi Ozcelik, Kaan Varnali, Sebnem BurnazHospitals have become competitive organizations striving to serve the needs of empowered consumers seeking positive experiences. As a result, the patient experience turns…
The relationship among corporate social responsibility, sustainability and organizational performance in pharmaceutical sector: a literature review
Kanika Saxena, Sunita Balani, Pallavi SrivastavaThis study aims to review the extant literature in pharmaceutical sector on corporate social responsibility (CSR), sustainability and organizational performance to explore…
Entrepreneurial doctors and consumerist patients: #plasticsurgery on Instagram
Claire Youngnyo Joa, Sung-Yeon ParkThere is an increasing need for a better understanding of healthcare service marketing in social media. This paper aims to examine Under the framework of positioning…
Patient satisfaction and loyalty to the healthcare organization
Thi Le Ha Nguyen, Keisuke NagaseCustomer satisfaction is a tool for measuring providers’ service quality and may be evaluated based on measurement of perceived quality and customer expectations with…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee
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