International Journal of Pharmaceutical and Healthcare Marketing
Issue(s) available: 52 – From Volume: 1 Issue: 1, to Volume: 13 Issue: 4
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Volume 1
Supply chain lead time reduction in a pharmaceutical production warehouse – a case study
Ahmed Zainul Abideen, Fazeeda Binti MohamadThe purpose of this study is to apply value stream mapping (VSM) in Malaysian pharmaceutical production warehouse. A current and future state value stream map from the raw…
“I buy green products, do you…?”: The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry
Azila Jaini, Farzana Quoquab, Jihad Mohammad, Nazimah HussinIn recent years, consumers are moving toward purchasing green cosmetics instead of chemical one. Plenty of cosmetics products are banned globally due to the usage of…
The impact of mobile health monitoring on the evolution of patient-pharmacist relationships
Anaïs Ake, Manon ArcandIncreasingly popular mobile health technology is creating a new paradigm for the delivery of care to patients involving a role of the pharmacist. This study aims to…
Cross-channel message consistency in herbal medicine advertising: A comparative analysis of packaging information and radio presenter mentions
Abena Animwaa Yeboah-Banin, Kwaku Krobea AsanteFor many developing country citizens, traditional herbal medicines offer affordable alternatives to expensive orthodox options. Consumers learn about them from different…
Contingency framework for understanding quality in public and private hospitals of India
Geeta Marmat, Pooja JainHealth-care delivery organizations (hospitals) constitute a complex adaptive system; hence, a contingency perspective is imperative to guide the design of customized…
Viral marketing content for Universal Health Coverage campaign in Indonesia
Nuzulul Kusuma Putri, Ernawaty ErnawatyToday, viral marketing is popular as a highly effective marketing strategy with a low cost for mass targeting. This is suitable for the Universal Health Coverage campaign…
Corporate social responsibility and hospital brand advocacy: Mediating role of trust and patient-hospital identification and moderating role of hospital type
Yam B. Limbu, Long Pham, Manveer MannThis study aims to examine relationships between corporate social responsibility (CSR) toward two key stakeholder groups – patients and society and hospital brand…
Adoption intention and usage behavior of mHealth services in Bangladesh and China: A cross-country analysis
Mohammad Zahedul Alam, Wang Hu, Md Rakibul Hoque, Md Abdul KaiumThe purpose of this paper was to explore the comparative influential factors affecting the behavioral intention and actual usage of mHealth services in two distinct…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr. Avinandan Mukherjee
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