International Journal of Pharmaceutical and Healthcare Marketing
Issue(s) available: 62 – From Volume: 1 Issue: 1, to Volume: 16 Issue: 2
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Beyond QALYs and DALYs: factoring in the well-being effects of dietary supplementation with omega-3 fatty acids in dry eye syndrome
Roger Lee MendozaThis study aims to explore the use and relevance of WALYs (well-being-adjusted life years) in light of the utilitarian premises of neoclassical economics that continue to…
Influence of word of mouth (WOM) in physician selection by the patients in Bangladesh
Md. Noor Un Nabi, Fatema Tuj Zohora, Farzana AktherThis study aims to examine how word of mouth (WOM) from the patients influences the building of trust in the physician.
Attitude towards pharmaceutical promotional tools and its influence on physicians’ prescribing behaviour in Sudan
May Alowi Eldrwish, Osaro Aigbogun, Yusuf Kani, Murali SambasivanDue to the proliferation of generic medicines, pharmaceutical marketing has become increasingly competitive, and marketing executives are now focusing their attention on…
Investigating the performance of the sustainable cold supply chain in the pharmaceutical industry
Cansu Turan, Yucel OzturkogluThis study focuses on identifying potential challengers affecting cold chain performance in the pharmaceutical industry. Considering the history of humanity, every…
Online health information-seeking behaviour: an empirical study of managerial-level employees in Sri Lanka
Nilani Priyanka Gunasekara, Warnakulasuriya Mahesh Niroshan Fernando, E.A.C.P. KarunarathneOver the past few years, the internet has expanded rapidly, and it has been considered a systematic way that consumers use to retrieve health-related information. However…
Exploring home health-care robots adoption in Malaysia: extending the UTAUT model
Shih Yee Yeoh, Phaik Nie ChinThis study aims to examine the possible factors affecting Malaysians’ intention to adopt new technology such as home health-care robots (HHRs) based on the extended…
The role of information quality, trust and anxiety on intention to buy food supplements at the time of COVID-19 outbreak
Mukhamad Najib, Farah Fahma, Dwi Suhartanto, Retno Santi Sumardi, Mohamad Fazli SabriThe purpose of this study is to analyze the factors affecting consumer`s intention to buy food supplements during COVID-19 pandemic using the expanding theory of planned…
The use of supply chain control tower in pharmaceutical industry to create a competitive advantage
Abdel-Aziz Ahmad Sharabati, Sharief Ahmad Al-Atrash, Iyad Yousef DalbahSupply chain control tower (SCCT) has emerged as a new tool for SC management. Therefore, this study aims to investigate the impact of SCCT on the competitive advantage of…
Digital health care services in post COVID-19 scenario: modeling the enabling factors
Shilpa SindhuThe recent pandemic of COVID-19 has posed challenges for delivering essential and desirable health-care services for the masses. Digital health-care services initiated by…
The role of electronic word of mouth (eWOM) and the marketing mix on women’s purchasing intention of children's dietary supplements
Hani Al-Dmour, Sheeraz Al-Qawasmi, Rand Al-Dmour, Eatedal Basheer AminThis study aims to examine and validate the role of electronic word of mouth (eWOM), a mediating factor between the marketing mix elements (product, price, place and…
Effect of relationship marketing on hospital loyalty: the mediating role of patient satisfaction
Yonca Yıldırım, Mustafa Amarat, Mahmut AkbolatThis study aims to reveal the mediating role of patient satisfaction on the impact of relationship marketing on hospital loyalty.
Problematic product management: the case of flibanserin to address women’s hypoactive sexual desire disorder
Enav FriedmannA Viagra-inspired drug, flibanserin, was marketed to treat women’s hypoactive sexual desire disorder (HSDD). This paper aims to explore the value orientation of flibanserin…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee
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