International Journal of Pharmaceutical and Healthcare Marketing
Issue(s) available: 68 – From Volume: 1 Issue: 1, to Volume: 17 Issue: 4
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Free apps and paid apps: monetization strategies for health apps in the Portuguese market
Natália Lemos, Cândida Sofia Machado, Cláudia CardosoThe rapid advancement of technology has transformed the health-care industry and enabled the emergence of m-Health solutions such as health apps. The viability and success of…
Empirical nexus of hospital brand gestalt, patient satisfaction and revisit intention
Deske W. Mandagi, Derby Chriestofle Rampen, Tonny Irianto Soewignyo, Ronny H. WaleanThe purpose of this investigation is to scrutinize the unexplored realm concerning the interplay of hospital brand gestalt on patient satisfaction and revisit intentions.
Food as an ingredient of well-being: from food and well-being to food well-being (FWB): a comparative study
Asim Qazi, Ubedullah Khoso, Farooq Ahmad, Syed Ali Raza HamidThe purpose of this study is threefold: firstly, to compare Pakistani and French consumers’ perceptions of well-being; secondly, to investigate how consumers in both countries…
Does the pharmaceutical industry’s growth relate to Bangladesh’s macroeconomic stability?
Mohammad Rifat Rahman, Md. Mufidur Rahman, Athkia Subat, Tanzika Imam TarinThis study empirically aims to examine the relationship between Bangladesh’s pharmaceutical industry growth and macroeconomic indicators such as the inflation rate, gross domestic…
The influence of servicescape on behavioral intentions of customers in hospitals post the COVID-19 pandemic
Manik Batra, Udita TanejaBased on the stimuli-organism-response model and relationship marketing theory, the effect of different dimensions of Servicescape (Ambience, Cleanliness, Functionality, Spatial…
The promulgation of group purchasing organizations into the healthcare sector in India
Md Kamal Hossain, Vikas ThakurThe promulgation of group purchasing organizations (GPOs) into the healthcare (HC) sector is an invaluable procurement strategy to manage the suppliers effectively. This study…
Modelling the factors impacting customer engagement for branded content in healthcare
Trishala Chauhan, Shilpa Sindhu, Rahul S. MorIn this global digital era, health-care companies are increasing their presence on the internet through branded content that serves as a connecting link between customers and…
From consumer values to attributes of natural health products for concentration and cognition: insights from a means-end-chain study
Miriam Eugenia Wolf, Agnes Emberger-Klein, Klaus MenradThis paper aims to determine, which values guide consumers decision-making on natural health products for concentration and cognition (NHPCC) and how they link to choice-relevant…
Public health promotion of COVID-19 vaccination to rural consumers: synthesising the role of social media and religious belief systems
Divaries Cosmas Jaravaza, Joshua Risiro, Paul Mukucha, Nomuhle JaravazaThe main purpose of the study was to synthesise the role of COVID-19 social media messages and indigenous religious beliefs on public health promotion initiatives among rural…
Consumers’ preferences for endoscopes: a discrete choice experiment
Teik-Leong Chuah, Meenchee Hong, Behzad ForoughiInfection and cross-contamination have been massive concerns in the medical field. This study aims to investigate consumers’ awareness and their choices of endoscopes, which may…
What motivates users to continually use wearable medical devices? Evidence from a developing nation
Mohit Jamwal, Honey Kanojia, Neeraj DhimanWearable medical devices (WMDs) are improving people’s health and well-being in a noble way, as these aid in effective personal health monitoring, remote surveillance and overall…
The power of social media fitness influencers on supplements: how they affect buyer’s purchase decision?
Nilesh Kumar, Zubair Nawaz, Pavitra SamerguyThis study aims to investigate the impact of social media fitness influencers (SMFIs) on buyers’ purchase decisions by analyzing the factors that determine their influence…
Readiness of lean sustainability in healthcare organizations
Albi Thomas, M. SureshThis paper aims to “identify,” “analyse” and “categorise” the readiness factors of lean sustainability in health-care organisation using total interpretive structural modelling…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee
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