International Journal of Pharmaceutical and Healthcare Marketing
Issue(s) available: 56 – From Volume: 1 Issue: 1, to Volume: 14 Issue: 4
Category:
Marketing
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Volume 1
Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry
Lea Prevel Katsanis, Dennis Pitta, Anne MorinvilleThe purpose of this study is two-fold: first, to identify the degree of adoption of patient centricity in the pharmaceutical industry and second, to understand how the…
Analysis of issues of generic medicine supply chain using fuzzy AHP: a Pilot study of Indian public drug distribution scheme
Shweta , Dinesh KumarIntegrated supply chain in pharmaceutical industry requires organized planning and modeling of each strategic element of pharmaceutical supply chain (PSC). The aim is to…
The effect of emotional intelligence, organizational commitment on the team performance of hospital officers in South Sulawesi and Central Sulawesi province, Indonesia
Lukman SetiawanThis paper aims to explore the relationship between knowledge sharing factors, emotional intelligence and team conflict on the team performance during the…
Negative emotions and consumers’ preventive health behavior: a multi-method exploratory study
Manel Ben Ayed, Nibrass El AoudAs the emotional/experiential aspect is still marginalized in the literature, this paper aims to explore the role of negative emotions associated with past experiences…
Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA)
Brent Rollins, Jisu Huh, Nilesh Bhutada, Matthew PerriThis study aims to examine the effects of different types of endorsers (expert vs consumer vs celebrity) in testimonial vs non-testimonial message contexts on consumers 
Customer relationship management and patient satisfaction and loyalty in selected hospitals in Ghana
Gordon Abekah-Nkrumah, Maame Yaa Antwi, Stephen Mahama Braimah, Charles Gyamfi OforiThis paper aims to examine the effect of customer relationship management (CRM) on patient satisfaction and patient loyalty, controlling for other socio-demographic…
Consumers’ usage and adoption of e-pharmacy in India
Mallika Srivastava, Madhur RainaThis paper aims to identify and empirically validate the various factors for adoption, usage and intention to recommend e-pharmacy for purchasing medications by consumers.
Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm
Peter AnabilaThis study aims to explore the utility of relationship marketing (RM) practices in achieving customer loyalty (CL) via customer satisfaction (CS) as the mediator.
Exploration of stakeholder marketing orientation and its impact on business performance in Indian pharmaceutical marketing companies
Hardeep Chahal, Pankesh Kumar, Neetu Kumari, Saguna SethiThe purpose of this study is to understand the concept of stakeholder marketing orientation (SMO), its dimensionality and the development of an SMO scale. Further, the…
Antecedents of perceived beneficial destination image: a study on Middle-Eastern medical tourists visit Iran
Shankar Chelliah, Mohammad Jamal Khan, Amir Bahador Atabakhshi KashiThis study aims to investigate the relationship between travel motivation, perceived risks, travel constraints and perceived beneficial destination image that leads to…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee
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