International Journal of Pharmaceutical and Healthcare Marketing
Issue(s) available: 67 – From Volume: 1 Issue: 1, to Volume: 17 Issue: 3
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What motivates users to continually use wearable medical devices? Evidence from a developing nation
Mohit Jamwal, Honey Kanojia, Neeraj DhimanWearable medical devices (WMDs) are improving people’s health and well-being in a noble way, as these aid in effective personal health monitoring, remote surveillance and overall…
Is your company competent, interpersonal or community focused? The effect of values and brand portfolio on company reputation
Lea Prevel Katsanis, Alan Williams, Kajan SriranganThe purpose of this study is twofold: first, to determine if pharmaceutical companies can be grouped based on their espoused values, and second, to examine the relationship…
Predicting electronic personal health record (e-PHR) acceptance: evidence from emerging market
Xin Yun Khor, Ai Ping Teoh, Ali Vafaei-Zadeh, Haniruzila Md HanifahWith the function to store individual’s data input, personal health record (PHR) enhanced the accessibility to personal health information. This study aims to assess the factors…
The power of social media fitness influencers on supplements: how they affect buyer’s purchase decision?
Nilesh Kumar, Zubair Nawaz, Pavitra SamerguyThis study aims to investigate the impact of social media fitness influencers (SMFIs) on buyers’ purchase decisions by analyzing the factors that determine their influence…
Pricing information asymmetry in healthcare: stakeholder analysis and research insights
Akanksha Mishra, Neeraj PandeyThis study aims to map and analyze health-care pricing information research. This work highlights current gap in pricing information research in health care and proposes future…
Assessing the mediating role and multiple group analysis in physicians’ habit persistence toward prescribing behavior using SmartPLS software
Mohsen Ali Murshid, Zurina Mohaidin, Mohammad Zayed, Mohammed Alawi Al-Sakkaf, Mohammed A. Al-HakimiAlthough there is evidence that the efforts of pharmaceutical marketing exert a positive and significant influence on physician prescription decisions, the specific mechanisms by…
Factors affecting the purchase intention of over the counter products in the self care actions of consumers
Sevgi Salman Unver, Selime Sezgin, Nimet UrayWithin the framework of the theory of planned behavior (TPB), this study aims to investigate which factors affect consumers’ purchase intention with regard to over-the-counters…
Quality of medicines and public health in Latin America and the Caribbean (LAC): a review
Danladi Chiroma Husaini, Florita Bolon, Natasha Smith, Rhondine Reynolds, Shenille Humes, Verlene CayetanoIncreased outsourcing and importation of drugs from different parts of the world to the Latin America and the Caribbean (LAC) region result in the proliferation of substandard and…
Into the Shark tank: an exploratory analysis of pharmapreneurial motivation and intention in Jordan
Osama Mohammad Ayesh, Jusuf Zeqiri, Kimberley Gleason, Baker Ahmad AlserhanThis paper aims to investigate the relationship between entrepreneurial motivation and pharmapreneurial intention among pharmacists in Jordan.The authors also assessed the…
An econometric identification of ineffective common-cold advertising
Hrishikesh Vinod, Kurt Jetta, Minaya Eric RengifoThis study aims to highlight potential savings in advertising budgets.
Customer experience in pharmaceutical B2B markets: perspectives of buyers and sellers
Balaji Abraham, Soumya Sarkar, Krishna DasGuptaThe purpose of this study is to understand customer experience (CX) in business-to-business (B2B) markets through the perspectives of buyer–seller dyads. This study aims to…
A new perspective on behavior-based sales control system and salespersons’ job outcomes: an outbound pharmaceutical sales perspective
Faheem Ahmad Khan, Maria Ahmad, Tahir SaeedThis study aims to investigate the direct effect of the behavior-based sales control system on job outcomes: salesperson’s performance and turnover intentions. The current study…
Readiness of lean sustainability in healthcare organizations
Albi Thomas, M. SureshThis paper aims to “identify,” “analyse” and “categorise” the readiness factors of lean sustainability in health-care organisation using total interpretive structural modelling…
Investor’s behaviour to COVID-19 vaccine: an event study on health and pharmaceutical sector in India
Himani Gupta, Ayushi GuptaThe devastating acute COVID-19 epidemic crippled the global economy in 2020. Within a month of the COVID-19 epidemic, every industry saw its stock prices plummet the most. Ending…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee
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