International Journal of Pharmaceutical and Healthcare Marketing
Issue(s) available: 69 – From Volume: 1 Issue: 1, to Volume: 18 Issue: 1
Identifying the hospital logistics key performance indicators for public hospitals in remote areas of Thailand
Pornwasin Sirisawat, Tipavinee Suwanwong Rodbundith, Narat HasachooThis study aims to investigate and classify the hospital logistics key performance indicators (KPIs) using the context of public hospitals in remote areas.
The use of tracker technologies on branded prescription drug websites: privacy, data acquisition and programmatic advertising
Neil AlpersteinThe purpose of this study was to examine consumer data acquired by branded prescription drug websites and the ethics of privacy related to the interconnected web of personal…
Exploring the emotions and decision-making of consumers for elective healthcare and hedonic adaptation
Vanessa Quintal, Abhinav Sood, Ian PhauThe paper aims to empirically test a framework to predict the desire and intention to engage with an elective health-care procedure and implement a methodology to test the…
Drivers of wearable fitness technology adoption for health care: an investigation through organismic integration and regulatory focus theory
Syed Waqar Haider, Hammad Bin Azam Hashmi, Sayeda Zeenat MaryamIn the prior literature, the motivation to adopt wearable fitness technology (WFT) has been linked with either intrinsic or extrinsic. However, how the subcategories of extrinsic…
Progress and trends in healthcare marketing strategy (2018–2022): A descriptive and bibliometric analysis of the Web of Science (WOS) dataset
Rohan Kar, Anurag WasnikHealth-care marketing typically entails a coordinated set of outreach and communications designed to attract consumers (patients in the health-care context) who require services…
What determines the performance of pharmaceutical firms in India on account of COVID-19 interventions?
Ashu Lamba, Priti Aggarwal, Sachin Gupta, Mayank JoshipuraThis paper aims to examine the impact of announcements related to 77 interventions by 46 listed Indian pharmaceutical firms during COVID-19 on the abnormal returns of the firms…
Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)
Faerozh Madli, Stephen Sondoh, Andreas Totu, Ramayah T., Yuzainy Janin, Sharifah Nurafizah Syed Annuar, Tat-Huei ChamThe shortage of organ donors is an under-researched global issue that demands immediate attention. This attention should begin at the government level and related organizations…
Free apps and paid apps: monetization strategies for health apps in the Portuguese market
Natália Lemos, Cândida Sofia Machado, Cláudia CardosoThe rapid advancement of technology has transformed the health-care industry and enabled the emergence of m-Health solutions such as health apps. The viability and success of…
The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters
Matti Haverila, Russell Currie, Kai Christian Haverila, Caitlin McLaughlin, Jenny Carita TwyfordThis study aims to examine how the theory of planned behaviour and technology acceptance theory can be used to understand the adoption of non-pharmaceutical interventions (NPIs)…
Empirical nexus of hospital brand gestalt, patient satisfaction and revisit intention
Deske W. Mandagi, Derby Chriestofle Rampen, Tonny Irianto Soewignyo, Ronny H. WaleanThe purpose of this investigation is to scrutinize the unexplored realm concerning the interplay of hospital brand gestalt on patient satisfaction and revisit intentions.
Food as an ingredient of well-being: from food and well-being to food well-being (FWB): a comparative study
Asim Qazi, Ubedullah Khoso, Farooq Ahmad, Syed Ali Raza HamidThe purpose of this study is threefold: firstly, to compare Pakistani and French consumers’ perceptions of well-being; secondly, to investigate how consumers in both countries…
Does the pharmaceutical industry’s growth relate to Bangladesh’s macroeconomic stability?
Mohammad Rifat Rahman, Md. Mufidur Rahman, Athkia Subat, Tanzika Imam TarinThis study empirically aims to examine the relationship between Bangladesh’s pharmaceutical industry growth and macroeconomic indicators such as the inflation rate, gross domestic…
The influence of servicescape on behavioral intentions of customers in hospitals post the COVID-19 pandemic
Manik Batra, Udita TanejaBased on the stimuli-organism-response model and relationship marketing theory, the effect of different dimensions of Servicescape (Ambience, Cleanliness, Functionality, Spatial…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee