Moral and marketing differences between the united states and ecuador

Abstract

There has been a genuine lack of emphasis in the management and public policy literature on cultural issues in Latin America. This is particularly evident in the ethics and marketing literature. In this paper, the results from two studies are presented which address moral and marketing differences between the United States and Ecuador. In the first study, a comprehensive survey (which includes vignettes for ecological conservation, bribery, sex discrimination, and child labor dilemmas) is administered to 98 multinational managers from the U.S. and Ecuador. Results indicate that certain

Citation

Robertson, C.J., Brady, M.K. and Hoffman, J.J. (2001), "Moral and marketing differences between the united states and ecuador", International Journal of Organization Theory & Behavior, Vol. 4 No. 1/2, pp. 75-90. https://doi.org/10.1108/IJOTB-04-01-02-2001-B005